Overview
My role
Product Designer
Project
Design Sprint, Rapid Prototype
Year
2019 at OneUp
I was a product designer for a design sprint with Unilever, creating three healthy snack brands aimed at young millennials. I contributed to defining brand concepts, wireframes, packaging, and marketing materials for Junk 4 Punks, Switch+, and Yogi Snacks, each targeting different consumer segments like trend-focused youth, functional eaters, and wellness enthusiasts. The designs emphasized sustainability, bold visuals, and unique brand identities, with Junk 4 Punks testing especially well in consumer validation.
