1 – Leadership
My design leadership style is relaxed yet intentional, embracing the creative process while recognizing that there’s no single playbook for great craftsmanship. I believe growth comes from experimenting with different approaches, staying curious, and adapting to the needs of each challenge.
Over the years, I’ve developed various frameworks to tackle research, problem-solving, and design execution, but I remain flexible, focusing more on the context rather than rigid methods. I’m passionate about mentoring designers, helping them refine their unique creative voices while staying focused on impact, collaboration, and continuous growth.
At Qogita, I guided designers in setting personal goals, aligning them with broader design and business objectives for the quarter, and mentored them to refine their workflows and grow their craft.
Values
Craft & CREATIVITY
Mastery of craft, exploration, and innovation in design as the foundation of meaningful work.
TRUST & INTEGRITY
Creating a safe space where honesty, accountability, and mutual respect empower creativity.
COLLABORATION & OPENNESS
Encouraging curiosity, diversity, and teamwork, fostering a culture where creativity amplifies.
GROWTH & REFINEMENT
A mindset of continuous learning, experimentation, and simplicity while staying true to the principles of craft and creativity.
Mission
I am committed to mastering the craft of design through curiosity, problem solving, creativity, and craftsmanship. I believe great design transforms emotional and logical challenges into simple, meaningful solutions that inspire and connect. Craft is about looking past the product constraints and timelines, and shaping an experience that goes even beyond the original intent.
My creativity thrives in environments built on integrity, respect, openness, and collaboration—where diverse perspectives are embraced, and trust is foundational.
I trust my instincts, draw from experience, and remain grounded in the belief that creativity flourishes when supported, not constrained by doubt, skepticism or fear. Negativity is the enemy of creativity.
To stay true to my craft, I carry a mindset of discovery and curiosity to explore the facts. I continuously explore new ideas and tools, striving for personal growth, experimentation, and speed—not as an end, but as a way to deepen my impact. My goal is to leave a lasting mark through thoughtful, innovative design that resonates between logic and emotion.
My creativity thrives in environments built on integrity, respect, openness, and collaboration—where diverse perspectives are embraced, and trust is foundational.
I trust my instincts, draw from experience, and remain grounded in the belief that creativity flourishes when supported, not constrained by doubt, skepticism or fear. Negativity is the enemy of creativity.
To stay true to my craft, I carry a mindset of discovery and curiosity to explore the facts. I continuously explore new ideas and tools, striving for personal growth, experimentation, and speed—not as an end, but as a way to deepen my impact. My goal is to leave a lasting mark through thoughtful, innovative design that resonates between logic and emotion.
